Not quite sure where to put the info in this article on a scale of what can be justified.
Of course if the companies secure services for proprietary use in their own branded product line it is quite a different matter. It would seem that if a version of Microsoft Windows is to ever become (significantly) hardware tied it should be on Microsoft hardware. All they need to do I suppose, is make it worthwhile; Apple seems to be able to do that with MAC. <grin>
Who knows... this is likely to entail enough back-pressure to backtrack it, even if it occurs.
Time will tell.
But in the meantime, if you like the leading edge of hardware but not Windows 10, you may want to do a little more research before making the investment.